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Zhejiang Hongye Packaging Materials Co., Ltd. recently presented a range of innovative products at All in Print China in Shanghai, highlighting the company’s research and development achievements and technical expertise in cold foils and holographic cast&cure foils. During the five-day exhibition, the company’s booth welcomed industry professionals from all over the world. Its innovative colors, newly developed patterns, and display inspired by Chinese culture attracted considerable attention.
Among the wide range of samples showcased at the exhibition, the Chinese Zodiac Gift Box Collection stood out as a particular highlight. Created using digital cold foil technology, the collection artfully blends the twelve zodiac animals with romantic and mythological imagery, presenting each design in the form of an exquisite gift box to visitors at the booth. The refined craftsmanship and dynamic light effects not only demonstrate the exceptional ability of digital cold foil to reproduce intricate details, but also bring a vivid and imaginative contemporary expression to traditional Chinese zodiac culture.
A specially designed “Red Envelope Wall” became one of the most eye-catching features at the booth. The wall was covered with red envelope and bag samples decorated with cold foils produced by Hongye, combining the auspicious meaning of traditional Chinese red envelopes with modern foil technology. As the light shifted, the surfaces revealed dynamic and colorful reflections; under sunlight, they appeared especially brilliant. The installation not only demonstrated the decorative performance of Hongye’s cold foils, but also offered international visitors a vivid example of how traditional Chinese culture can be brought to life through contemporary packaging technology.
Over the five-day event, Hongye welcomed more than 80 international customers from 35 countries. Responding to the needs of different markets and application scenarios, our company’s team actively engaged with visitors in a professional and welcoming manner. Team members explained how the products work, introduced their technical characteristics and application methods, and patiently answered customers’ questions. These sincere conversations strengthened mutual understanding of products and markets while laying a solid foundation for future cooperation.
At Hongye, we believe that international trade is not only an exchange of products and services, but also an exchange of cultures, ideas, and perspectives. Through our cold foils and holographic cast&cure foils, we aim to demonstrate the innovation and professionalism of Chinese packaging materials industry. Through face-to-face communication, we also listen closely to the voices of different markets and gain a deeper understanding of aesthetic preferences and industry trends around the world.
Every product presentation, every technical discussion, and every sincere handshake gives business cooperation a broader meaning. With products as a medium and communication as a bond, Hongye looks forward to serving customers worldwide while continuing to act as a bridge connecting different markets and cultures.
Looking ahead, Hongye will remain committed to the research, development, and innovation of cold foils and holographic cast&cure foils. With a broader range of colors, more creative patterns, and consistently reliable quality, the company will continue to provide high-quality solutions for packaging and printing customers worldwide and explore new possibilities for the industry together with its partners.
